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What Stays in Vegas: The World of Personal Data-Lifeblood of Big Business-and the End of Privacy as We Know It, by Adam Tanner
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About the Author
Adam Tanner writes about the business of personal data. He is a fellow at the Institute for Quantitative Social Science at Harvard University and was previously a Nieman fellow there. Tanner has worked for Reuters News Agency as Balkans bureau chief (based in Belgrade, Serbia), as well as San Francisco bureau chief, and has had previous postings in Berlin, Moscow, and Washington, DC. He also contributes to Forbes and other magazines.
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Product details
Paperback: 336 pages
Publisher: PublicAffairs; Reprint edition (May 10, 2016)
Language: English
ISBN-10: 1610396391
ISBN-13: 978-1610396394
Product Dimensions:
6 x 1 x 9 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)
Average Customer Review:
3.4 out of 5 stars
35 customer reviews
Amazon Best Sellers Rank:
#724,501 in Books (See Top 100 in Books)
"What Stays in Vegas" is a good read about the collection and use of personal data. The main thread of Adam Tanner's book is the well-known tale of Gary Loveman's unlikely ascendancy to the top of the pile at what was then Harrah's (now Caesars). Tanner got access to Loveman and his top ring of executives and makes good use of it. He details in clear, rich detail how Caesars compiles information on its customers, how it crafts offers and how uses that data/offer mix to attempt to optimize profit. As Taner notes, "The best businesses give consumers a choice whether or not to share their data, and offer benefits in return. The trick for executives is to strike the right balance when offering incentives."Should we be put off by the fact that Caesars ultimately filed for bankruptcy? I say "no." That outcome was more a reflection of peak-LBO overreach by owners Apollo and TPG rather than any failings by the Loveman team. The level of debt service required post buyout just never made a lot of sense. And, any proposed trajectory to profitability were supremely and fully wrecked by global financial crisis of 2008/09.Other standout parts of the book are the passages concerning the various businesses that have sprung up around collecting and using personal information. I especially liked Tanner's reporting on Busted Mugshots, whose aggressive business model centers around collecting and posting jail photos, then removing them for a fee. Though clearly demonstrating a distaste for the practice, Tanner credits Busted for "becoming a leader in a field where the major players typically stay hidden, their stories unknown...[founder Kyle] Prall at least had the courage to tell his story in depth and in plain sight, unlike most of the others who traffic in damaging personal data." Indeed, Tanner's pages spent with Prall make for fascinating reading.
Thought I would find the use of personal data compiled by Caeser's Palace as a means to improve the client experience and retention interesting and did. Not quite the "insight" I was looking for in terms of gaming the system to increase the freebies (Not hard - bet more, lose more!). The book veered from the Vegas emphasis into the role of data brokers in today's economy and the issue of privacy and ethics as it relates to data disclosure and use. Interesting book, but a bit on the basic side; a bit more specificity would have been helpful.
Topical. Well-researched. Some interesting and instructive observations on how "big data" is collected and used, both by company's we grant our permission to, as well as those we don't - or perhaps don't know we are. Some maybe not-so-obvious "problems" with all the collection, and concerns about whether it's all accurate and in context - and challenges getting it corrected when it's not. Couple chapters do kinda' run a little long and a couple points leave have you wondering how they're connected when you read, but it's all summarized and pulled-together well. Even if you are aware of all these things and none leave you surprised that this type of thing is happening, when you put it all together like this and see its' connectedness and scope, it leaves you pondering and maybe a bit disconcerted about how hard it is to keep prying eyes and marketers outta' your personal business.
Tanner's book is no theoretical text or manifesto. It's a practical, balanced guide on the increasingly important issue of data privacy, something that I've touched on in my own work. Tanner dispels the myth that privacy is a binary and rightfully calls out companies that obfuscate, primarily through byzantine end-user agreements.
As a professor of marketing today, and having been in the profession forever, it is interesting to see where companies are taking this form of marketing intelligence gathering. The future of marketing and marketing research will lie not only in asking consumers questions, but also in listening to them on social media and observing the consumer through all the sources of big data. This is all about one companies amazing use of big data.
Tanner writes a thoroughly researched work that touches on a wide range of data gathering and privacy issues in a surprisingly fun and engaging manner. I particularly enjoyed his newspaper journalist investigative style and willingness to aggressively reach out and ask tough questions that were both illuminating and entertaining. I confess that despite having a great interest in this subject, I expected the exposition to be extraordinarily dry and painful. To my delight, it was so good that after reading the first quarter of it for free as a kindle book borrowed from the library, I decided to purchase it and recommend it to a colleague, who also loved it!
I found this riveting - even though it spooked me a bit - made me even more conscious of how our "privacy" is compromised everywhere we turn.I thought it was well written, and the narrative held together.Don't read this if you are feeling paranoid!
Good book, easy read, well-supported conclusions. The author breaks down the data from his website and draws a few conclusions about societal propensities. Very enjoyable and easy to read!
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