Minggu, 20 Juni 2010

Free Ebook The Thank You Economy, by Gary Vaynerchuk

Free Ebook The Thank You Economy, by Gary Vaynerchuk

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The Thank You Economy, by Gary Vaynerchuk

The Thank You Economy, by Gary Vaynerchuk


The Thank You Economy, by Gary Vaynerchuk


Free Ebook The Thank You Economy, by Gary Vaynerchuk

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The Thank You Economy, by Gary Vaynerchuk

Amazon.com Review

Amazon Exclusive: Gary Vaynerchuk on The Thank You Economy The Thank You Economy is much more than saying "thank you.” The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing. I feel that we're living through the biggest culture shift of our time. The internet, itself, is 17-years-old. It's just hitting the social part of its life. It's just like growing up. As you get to 13, 14 and 15, you want to go out and go to parties. That's what's happening right now! The internet is growing up. What happens when we live in this word of mouth world where we're tweeting out "I love Company X's orange juice"? We're sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph--the people that are living it. There is enormous ROI in social media. It's like my famous saying though, "What's the ROI of your mother?" The data isn't as black and white like it has been in the past. I firmly believe that the brands that have a soul and a heart and understand how to scale this will win. This is a comprehensive book from a guy that has lived in the social space for the last 6 years like I have. I live and breathe my community and I've been able to consult with big brands for the past two years on how to leverage this world of caring. This is the perfect book, not only for entrepreneurs who might have an employee or two, but also for brand managers and CMOs at bigger companies.

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From the Back Cover

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets. Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

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Product details

Hardcover: 256 pages

Publisher: HarperBusiness; Later Printing Used edition (March 8, 2011)

Language: English

ISBN-10: 9780061914188

ISBN-13: 978-0061914188

ASIN: 0061914185

Product Dimensions:

5.5 x 0.9 x 8.2 inches

Shipping Weight: 12.8 ounces (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

261 customer reviews

Amazon Best Sellers Rank:

#30,359 in Books (See Top 100 in Books)

I am a fan of Gary V, even though I get down on myself sometimes because he calls me out for goofing off. He's right - you have to be all in. I wish I would have bought this book when it first came out. I would be SO much farther along. It's still relevant. Social media has baffled the hell out of me forever, but at least it's helping me figure out what to do that makes sense for me and my customers.

GaryVee is the man. I have read all his books, watched most of his Youtube content, and he inspires and motivates me to keep pushing on. All of his books offer great value and information. The Thank You Economy is probably my third favorite book of his, but it is definitely worth a read. I actually didn't discover Gary until Jab Jab Jab Right Hook came out, after finding him on Youtube and I have been a fan ever since.

The world is divided up into those who believe people are basically good by nature while the rest believe people are selfish by nature. This book is certainly going to appeal to the first group and challenge the second. Like most successful strategies in business it is something that requires investment in both time and effort to be successful, so too with getting on board with the Thank You Economy.The book certainly has many illustrations and conclusions as to why focusing on helping other is good business. The challenge is that getting a return on investment for such a strategy can take time. However, there seems little doubt that most people these days are hesitant to commit to a product or service without some sort of free sample or strong endorsement. This book encourages the reader to go and develop these means and focus them on driving business.The book is well written and easy to read. It does not perhaps provide anything startling for those already in the Thanks You Economy but it does provides a few examples and suggestions where a strategy could be tweaked and enhanced. Those that have their doubts about the Thank You Economy are probably going to dismiss the books as fantasy. I would encourage those people to try and keep and open mind and at least try some of the suggestions from the book. In most cases they won't cost you anything and you might be surprises at the results that ensue.There is certainly enough evidence out there to suggest that, done correctly, the techniques of the Thank You Economy can benefit any business. The greatest challenge for the sceptics is probably just being willing enough to give it a go. So, even if you have your doubts, I'd encourage you to read this book with an open mind and perhaps try a few of the suggestions. For those who have already embraces the ideals championed in the book it is still a worthwhile read in the quest to refine that way that you go about thanking people for interacting with your business.

"The Thank You Economy", by Gary Vaynerchuk, is about caring about your customers. It is as simple as that. How we cultivate our relationships is often the greatest determinant of the type of life we get to live. Business is no different. Real business happens in the small, personal interactions that allow us to prove to each other who we are and what we believe in, honest moments that promote good feelings and build trust and loyalty.Mr. Vaynerchuk believes it is important that brands and businesses learn how to properly use social media to develop one-to-one relationships with their customer base.Mr. Vaynerchuck tells us about how small town businesses operated in the days of our grandparents and great-grandparents. The customers weren't just walking wallets; they were friends and neighbors. The business owners cared about their customers and tried to please them. Relationships and word of mouth could have a direct impact on an individual's personal and professional reputation, and on the success or failure of one's business. Word of mouth is now back. Social media sites allow us to discuss future purchases with people that we like and trust. These conversations are traveling across the world in real time.The ROI of a social media user is deeply tied to that user's sense of community and the emotional attachment he or she associates with a product. Last year, the motherboard on my Dell laptop computer went out. The computer was only 13 months old so I was quite upset. I was even more upset after being put on hold for a very long time by a Dell customer service representative. So, I started tweeting on Twitter about how upset I was with the computer and the customer service. I soon attracted the attention of the Dell social media team. A representative asked me to call him on the phone and he did a great job resolving the problem. I recently tweeted that I think the Dell social media team does an excellent job resolving problems. The next day I received a tweet from MICHAEL DELL (a verified account) that said, "thanks for the nice kudos about our social media team."I think I will always buy Dell computers ~ the heart wants what the heart wants. The brand that touches and creates the most emotion will win.Gary Vaynerchuk wrote Crush It!: Why NOW Is the Time to Cash In on Your Passion in 2009. I read that book and I love it. I believe "The Thank You Economy" explains why a business should use social media marketing and "Crush It!: Why NOW Is the Time to Cash In on Your Passion" tells you exactly how to do it.Read these books and then get busy building relationships with everything you've got!

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Minggu, 13 Juni 2010

Download The Groundbreaking, Chance-Taking Life of George Washington Carver and Science and Invention in America: Booker T. Washington of Tuskegee, Black ... Much, Much More (Cheryl Harness Histories), by Cheryl Harness

Download The Groundbreaking, Chance-Taking Life of George Washington Carver and Science and Invention in America: Booker T. Washington of Tuskegee, Black ... Much, Much More (Cheryl Harness Histories), by Cheryl Harness

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The Groundbreaking, Chance-Taking Life of George Washington Carver and Science and Invention in America: Booker T. Washington of Tuskegee, Black ... Much, Much More (Cheryl Harness Histories), by Cheryl Harness

The Groundbreaking, Chance-Taking Life of George Washington Carver and Science and Invention in America: Booker T. Washington of Tuskegee, Black ... Much, Much More (Cheryl Harness Histories), by Cheryl Harness


The Groundbreaking, Chance-Taking Life of George Washington Carver and Science and Invention in America: Booker T. Washington of Tuskegee, Black ... Much, Much More (Cheryl Harness Histories), by Cheryl Harness


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The Groundbreaking, Chance-Taking Life of George Washington Carver and Science and Invention in America: Booker T. Washington of Tuskegee, Black ... Much, Much More (Cheryl Harness Histories), by Cheryl Harness

From School Library Journal

Grade 4–8—Harness presents Carver as a man who, regardless of constant hardship and racial prejudice, persevered to become a beloved teacher and devoted scientist. From the beginning, she puts his life in historical context by looking at the effects of racism on his career choices and by talking about the achievements and beliefs of his contemporaries, many of whom he knew. The author raises challenging questions throughout, especially when she discusses debates over whether Carver was truly a great scientist or more a public thinker who promoted science to help better understand the world. The lively prose style conveys his sense of passion and adventure about the man and his intellectual pursuits, and the simple black-and-white drawings add a further sense of drama. This is not just a good choice for biography assignments; it's also a strong recommendation for a nonfiction read-aloud and as a way to interest fiction readers in biography.—Michael Santangelo, Brooklyn Public Library, NY Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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From Booklist

Seasoned author Harness places “the sage of Tuskegee” firmly in context in this unusually lively portrait, which delivers biographical details amid flurries of period references to politics, scientific discoveries, births, deaths, and cultural trends. Appealing features of previous books in the Cheryl Harness History series recur here: there’s an illustrated time line on every spread, multimedia resource lists, and plenty of black-and-white drawings. However, the book’s quotations are unsourced. Suggest this as a companion to Tonya Bolden’s George Washington Carver (2008), which features archival illustrations that will pair nicely with Harness’ more interpretive drawings. Grades 4-6. --John Peters

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Product details

Age Range: 8 - 12 years

Grade Level: 3 - 7

Lexile Measure: 1090L (What's this?)

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Series: Cheryl Harness Histories

Hardcover: 144 pages

Publisher: National Geographic Children's Books (February 12, 2008)

Language: English

ISBN-10: 9781426301964

ISBN-13: 978-1426301964

ASIN: 1426301960

Product Dimensions:

7.6 x 0.6 x 9.3 inches

Shipping Weight: 14.4 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#631,124 in Books (See Top 100 in Books)

As part of their botany curriculum this year, my teen boys had to read "The Groundbreaking, Chance-Taking Life of George Washington Carver and Science and Invention in America." This is one of a series of books by written and illustrated by Cheryl Harness and published by the National Geographic Society. While I haven't read the others, I can tell you I was extremely impressed by this installment.The book, as one might expect, tells the story of George Washington Carver's life, but it goes beyond that, placing Carver in historical context with the world around him. At the bottom of the text throughout the entire book is an illustrated timeline of other events / inventions / people which were significant at that time. It made for fascinating reading all by itself, providing an interesting snapshot of the world in which Carver lived and worked.Harness is a talented writer and illustrator. The text is easy to read and understand while offering a great deal of information and will keep both young people and adults engaged. The illustrations are rendered in black and white and are a cross between a cartoon and a realistic style. They both break up and add to the text, helping to make the book appealing to a wide spectrum of readers.

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Sabtu, 05 Juni 2010

Get Free Ebook , by Robert G. Kaiser

Get Free Ebook , by Robert G. Kaiser

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, by Robert G. Kaiser

Product details

File Size: 3322 KB

Print Length: 449 pages

Publisher: Vintage; 1 edition (May 7, 2013)

Publication Date: May 7, 2013

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B009UAO0BQ

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Definitely one of the best books I've read about politics and policy in the U.S. government. The author provides a detailed account of the creation of the Dodd-Frank bill, which imposed new laws and regulations over the country's financial system. For a reader like me who has read dozens of books over the years trying to understand the workings of our government amid the growing problems we are facing, this book serves as a valuable tool in understanding why things aren't getting done. The final chapter, entitled "Still Broken," is worth the cost of the book alone — it assesses the reasons for the dysfunction and lack of will to move the country forward, and also explains the current motivations of each political party (HINT: one faction has zero interest in governing at all). Thus the negative reputation the Congress has earned. I will leave you with a few quotes from the last chapter: "Legislating is no longer the principal preoccupation of our legislators —politics is." Also, "...in the era of partisan warfare , substantive leadership in Congress has become as rare as bipartisan harmony. Its decline has come with the ascendency of politics over policy that has transformed the House and Senate over the last generation."If you are sick and tired of how things are run in our U.S. government, and you want to further educate yourself on the "how's" and "why's" things aren't getting done, then be a responsible citizen and start reading books like these, and get out of your bubble of social media and corporate media that barely does a decent job of properly informing you.

I have been studying the substance of the Dodd Frank act elsewhere (see Regulating Wall Street by Acharya, et al., a nice solid introduction). I teach law but had not walked through a recent end-to-end blow-by-blow of the "sausage-making" of federal legislation. I guess I wanted more legal substance here, in terms of who wrote what and why, but (though some fair amount of that is here) this is quintessentially not about the financial/theoretical complexities (vis a vis legislating) so much as it is (as advertised) a book at the Congress member-to-member and house-to-house level, and gives a cogent view of that world, and how things get done. So, it did fulfill my expectations. I wouldn't call it great storytelling, but it has a workmanlike tone, detail and pace of events. This is a good opportunity to express my admiration and gratitude for the staffers who do so much work. As with many businesses, we tend to mostly see the figureheads, but the importance of the staffers (who are, in Congress, undercompensated by any measure of the modern financial world they are affecting) is on display here. Also, we get to see some congress members' personalities as waffling around, making friendly assurances and then being nudged in other directions by key staffers, with their message wandering around. There are many different levels of intelligence and ability on display here.

Recommend the book if you are a political "junkie". Act of Congress—the newest book from longtime Washington Post reporter and editor Robert G. Kaiser—it's an attempt to explain this contradiction: How can the most productive Congress since the 1970s also stand as the most dysfunctional in more than a century? His case study is the successful two-year effort to pass financial reform and deal with the regulatory aftermath of the economic crisis.

This author takes a particular situation and weaves into the story a real description of the workings of Congress. A lot of it I knew, but this author tells it like it is. For many readers it will be shocking. For cynics who think it is even worse, they will be disappointed in this. But if things are to get done in politics, a perfectionist is not being realistic. Deals have to be made. Factions need to be catered to. To get things done pragmatists are required. Barney Frank, about whom most of this book is about, was a pragmatist. Idealists, who won't compromise, have no business in Congress. This book shows how a pragmatist got something done. What was done is not perfect, but is a good deal better than nothing.

Long-time Washington reporter Kaiser has reported a dismal story of dysfunctional Congress, rife with partisan aggression, filled with campaign-fund raisers, empty of policy makers and virtual blank slates regarding the laws it passes. Any informed citizen is vaguely aware of this, but Kaiser's detailed reporting of the passage of the Dodd-Frank finance bill brings these problems together to show us what a true horror story Congress is right now. I would have preferred more focus on the substance of the legislation, and the book has a few earmarks of a newspaper reporter's difficulty with sustained narrative, but these are quibbles. It's a cliche, but true: every American citizen needs to know the ills of our legislative branch and how extraordinarily complex any solution is.

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